This zero-carbon-footprint, eco-friendly, water-wise, environmentally green company was founded in. They grew as the Largest Specimen Tree nursery in North America, with farming, retail and landscaping operations throughout the southwest and across three time zones. They provided high quality trees and plants in all sizes to their customers THE RIGHT WAY! Everything from design through delivery and installation is performed by their professional and dedicated nursery staff, along with a one-of-a-kind tree warranty!
In the 19 years since they first opened, the company has expanded from its original retail location in Phoenix to 23 retail locations in Arizona, California, Nevada and Texas. In addition, the company owns more than 2,000 acres of farmland in California and Arizona where their inventory is grown.
The primary objective was to replace the existing web systems with up to date modern day solution to provide an improved user experience backed by a world class design, increased user engagement, higher lead generation/conversion, and online revenue generation opportunities.
The new web solutions should fit into company's existing business management processes and integrate with critical back office systems such as inventory management, order processing and fulfillment as well as digital marketing systems used for inbound marketing and lead generation.
VLB takes user imagination to a new level by providing a virtual view to the imagination. The user can upload the backyard image and place another image atop to define the view. This image can be drag and drop at different location, deleted, replaced, rotated, cropped, resize to bring the thought to virtual shape. The overall setup can then be saved and sent to the company for exact formulation.
The access to the app information is highly secured. It is pulled using a REST APIs. Apart from using SSL, the access to the data is available with proper authorization and authentication. Token based security model is used to make sure that the information stored is always safe and available to authorised system/personel.
Additonally the system adds another level of security within online ordering process using PA-DSS Certification/Payment Bridge. This ensures Full PCI compliance beyond SSL. Customers will also be able to securely save their credit card information for future transactions.