The customer is the Caribbean’s leading digital media sales house. They connect advertisers with the audiences they want to speak to in creative and impactful ways leveraging data to assign value to customers.
In 2015, they needed a new platform to better deliver rich media content to their users and one that better managed their back end publishing processes for their content delivery teams in each of their 30 markets. They wanted to build a new system which would be their flagship enterprise web and mobile application digital products responsible for delivering rich news media to all 30 markets of their customer base.
The expected web system is a multi-site multi-domain, multi-lingual News Website. Web site administrator to manage the location wise news within the system. The news will be shown on the respective news site. The existing News website and news management system used by the customer was utdated and was slowly lossing on its relevnce due to management challenges, performance, out-dated technology and ease of usability.
Due to these gaps and issues within the existing system, the new system was decided to be built from scratch from ground up. Also there would be Android & IOS apps running.