The customer is the Caribbean’s leading digital media sales house. They connect advertisers with the audiences they want to speak to in creative and impactful ways leveraging data to assign value to customers.

In 2015, they needed a new platform to better deliver rich media content to their users and one that better managed their back end publishing processes for their content delivery teams in each of their 30 markets. They wanted to build a new system which would be their flagship enterprise web and mobile application digital products responsible for delivering rich news media to all 30 markets of their customer base.

The expected web system is a multi-site multi-domain, multi-lingual News Website. Web site administrator to manage the location wise news within the system. The news will be shown on the respective news site. The existing News website and news management system used by the customer was utdated and was slowly lossing on its relevnce due to management challenges, performance, out-dated technology and ease of usability.

Due to these gaps and issues within the existing system, the new system was decided to be built from scratch from ground up. Also there would be Android & IOS apps running.

Key Features

  • Multi-Domain Functionality.
  • Multi site Multi-lingual news platform with localised news.
  • Centralised creation and management of all the news for all sub-sites.
  • Share content easily on facebook, twitter, whatsapp and Pinterest
  • Polls for collection and aggegating public opinion.
  • Easy navigation to content with enhanced search functionality.
  • Optimized video playback through a new video player and video library.
  • Possibility to submit article/events to the news team.
  • Auto publishes articles based on schedule.
  • Assigning articles to multiple categories from home page.
  • Share articles one to other domains
  • Image editor during article creation

Salient Features

  • Fully response new website.
  • Robust scalable infra via Azure Hosting.
  • High Performance with Under 4 Second page load time.
  • High load capacity of Over 300 user per minute traffic.
  • Storage of media files on blob storage (Microsoft Azure).
  • Advanced Sales and Marketing analysis using Analytics and Localytics.
  • System monitoring with extensive logging of user actions
  • Drag-n-drop based user interface for the ease of content management.
  • Single-Sign-On for login via various platforms.
  • Smart Widgets for news collation and suggestive news articles.
  • Migration from existing news platform with 95%+ accuracy.
  • Centralised management of the news for news consistancy across platforms.

Key Takeaways

  • Higher Traffic / User Engagement / Business Growth
  • Streamlined Back End Publishing Platform
  • Centralized Publishing Repository
  • Responsive Web Application
  • Centralized Publishing Repository

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