Industry
Information & Media
Location
Caribbean
Built For
Web - Android - IOS
A Multi-Site and Multi-Lingual Artificial Intelligence based News Publication
Project Background and Goals
First generation of the Loop News Platform from Trend Media was a huge success. Digicel Group, the parent company of Trend Media, wanted to re-iterate the same success with the second-generation Loop News Platform, which was expected to be an even better, faster, and robust system not only for end users but for the News Management Group.
The next generation platform was not only expected to be feature rich but was expected to have a overhauled architecture and infrastructure. The system was intended not only to provide news to its users but to provide them as they wanted and how they wanted.
Key Expectations
The second generation of the system was designed and developed considering the critical feedback obtained both from its users and based on the content/news management team working in backend.
The acceptance and thus the success of the whole product was based on the effectiveness of certain critical success factors-
- Support rapidly growing user base.
- Enable video and audio-based articles for an effective news deliverability.
- Increase user engagement by providing more relevant news based on individual choice.
- Integration of new Channels for increased revenue streams for Trend Media.
- System Architecture Optimization for performance enhancement.
- Migration of the information from first generation system.
- User friendly easy to use News Management system.
- Easy development and release mechanism for smooth feature release.
- Assured 99.99% uptime.
Key Technical-Functional Challenges
- Hassle-free intuitive user-friendly interface for News Management for non-IT savvy content creators.
- AI-based extremely interactive and personalized News delivery for users.
- Identification and ineffectiveness of data crawlers
- Effective III party integrations for News Collaboration.
Project Challenges
The project presented both functional and technical challenges that were managed with effective collaboration and strategic planning and a commitment to our iteration-based development process.
System Design and Architecture Challenges
- Integration of new AI engine – for autonomous News Delivery Engine to support Smart News.
- Migration of the data and workflow from first generation News Platform to second generation Platform.
- Information Architecture Refactoring and Restructuring.
- Setup of DevOps for automated release management using CI/CD pipelines.
- Stress and Load management for effective user spike management.
- Best-in-class Security and Privacy compliance.
- High-performance architecture for faster processing and delivery of content without latency.
- Infrastructure optimization for effective cost control.
Our Approach
We got involved at an early i.e., at the conceptualization and design stage of the product. Our Product Development Consulting Team was engaged with multi-functional team at customer’s end to design every aspect of the product. We got involved even with the III parties to define interaction and interface end points making sure that every aspect of the system performs as it should.
We provided a multi-phased iterative approach that supported continuous deliveries, ensured a successful launch, and provided ongoing support.
Key activities performed to execute and deliver the target system-
- Strategic Planning Workshops.
- Research & Development and POCs.
- UI/UX Design and Prototyping.
- Cloud Infrastructure Costing and Projections.
- CI/CD pipeline formulation for Continuous Testing and Delivery.
- Iterative Development & Multi-Phased releases with limited set of users incrementally.
- Beta Release and Product Launch.
- Ongoing Support / SLA.
- Monetization Strategy Consulting.
- Cost Optimizations and performance Enhancements.
Key Features
- Fully response Content Delivery Interface.
- Geo-located news based local content for 30+ Caribbean regions.
- Seamless delivery of content across multiple platforms.
- AI engine – for autonomous News Delivery Engine to support Smart News
- News Reader calibrated News Notification mechanism.
- SOLR search for fast and effect search of news articles.
- Drag’n’Drop user friendly interface for non-IT savvy content creators.
- Advance Analytics & Marketing using GA4, mParticles, Swrve, and BranchIO.
- High load & stress bearing capacity for high performance.
The Result
As expected, second generation Loop News Delivery Platform, based on its R-R-R platform providing the Right Content at the Right Time to the Right User gathered a vast user base. It changed the way news was being read and shared. Its advance notification system made sure that the users are always updated about the new content being available.
It provides an idle platform for both News Creators and News Consumers. The content creator creates the content using a very easy to use Drag-n-Drop interface where content creation becomes a breeze. Once done, the AI-Engine ensures that the news is delivered based on user behavior, response, and adaptability. This enables a high level of participation and acceptance of the news by the reader as each one gets a personalized feeling.
The system provides multifold advantages to the organizations enrolling for the program –
- Cuts down the infrastructure costs by 18% using effective resource utilization and cost optimizations.
- 2X Faster Article Management using the easy-to-use Drag-n-Drop interface and automated workflows.
- 1.5X faster release with the use of DevOps CI/CD pipelines.
The system is equally advantageous for the Individuals-
- 50% Increase in participation and interaction due to AI-engine based adaptive News delivery.
- Enhanced engagement, due to video and audio-based articles.
- 24*7 availability of News on multiple platforms.
Over
20,00,000
Downloads
Over
30,00,000
Unique Platform Users
Over
1,50,00,000
Monthly Page Views
App User Ratings
★★★★★4.5/5
