How to Master App Store Submission: Best Practices and Tips
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01 Jul
4 min
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Apps are changing the world, improving people’s lives, and allowing developers like you to innovate in ways never before possible. As a result, the App Store has evolved into a vibrant and exciting ecosystem for millions of developers and over a billion users. We are excited that you are developing apps for the App Store, whether you are a first-time developer or a large team of experienced programmers, and we want to help you understand the App Store’s tips and best practices so you get through the app review process quickly.
The App Store’s guiding principle is simple: they want to provide a safe environment for users to download apps and a great opportunity for all developers to succeed. They accomplish this by providing a highly curated App Store in which experts review every app, and an editorial team assists users in discovering new apps daily.
The App Store is constantly evolving and enhancing to meet the needs of our customers and our products. To remain on the App Store, your apps must evolve and improve.
Here are a few tips to consider:
The App Store is an excellent way to reach hundreds of millions worldwide. If you want to show your app to family and friends, there are better places than the App Store. Use Xcode to install your app for free on a device or Ad Hoc distribution available to Apple Developer Program members.
They support all viewpoints displayed on the App Store as long as the apps align with the audience’s opposing views and provide an excellent app experience.
If you try to game the system (for example, by tricking the review process, stealing user data, copying another developer’s work, manipulating ratings, or attempting to manipulate App Store discovery), your apps will be deleted from the store, and you will be kicked out of the Apple Developer Program.
You are responsible for ensuring that everything in your app, including ad networks, analytics services, and third-party SDKs, complies with these guidelines, so carefully review and select them.
Some features and technologies not ordinarily available to developers may be available as an entitlement for specific use cases. For example, they offer CarPlay Audio, HyperVisor, and Privileged File Operations entitlements.
Best Practices to follow
Choose your App Store Keywords Carefully
It’s OK to have a creative name for your app; consider how it will affect your App Store rankings and how you can improve this ranking by adding keywords to your App Store title. It’s estimated that more than 80% of App Store searches are related to app functions rather than app names, which means your app title must rank for specific functions.
Select an App Store Title
Once you’ve identified the top keywords and phrases that describe your app, it’s time to incorporate them into your App Store title because you don’t want people passing over another random app name.
Improve your App Store description
The first 2-3 sentences of your App Store description are the most important because they are displayed in the App Store before someone clicks “more” to see the rest of your description. Highlighting your most important selling points in brief, concise sentences is critical. Your app’s tagline or the main benefit your customer receives from using your app could be your most important selling point.
Other Crucial Practices:
Background threads are used for performance checks, while the main line is used for updates. The bundle size should be kept as small as possible.
Collect friend’s and family’s iTunes email addresses for beta testing. So you can send them a test flight and get feedback from them.
Many people wait to update their device’s IOS as soon as it is released. Making your app backwards compatible with IOS 8 can increase downloads. However, many features are only available in IOS 9. Consider the Stack view. You will need to do more coding if you use any of them.
Check to see if your app is using IDFA.
Memory leaks can be detected using an Instrument.
Profiles, icon images, screenshots, and launch screens are also required.
Closing Tip:
In most cases, approval takes one to three days, and your app may not appear in the App Store for up to 24 hours after approval. You will be notified through email at each stage. You can request an expedited review if you’re on a tight deadline and need to plan your release with a specific event or if you require to release a new version with an urgent bug fix.
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