10 Jan
6 min
Product Engineering

8 Things to consider while developing an application

There are about 3.48 million apps on the Google Play store and 2.22 million apps in Apple’s app store. So you can see it’s a very competitive market. Steve Jobs first unveiled the Apple app store on July 10, 2008. Since then, the application developers have evolved 10x smarter with unique ideas. Because of technological advancement now there are apps for everything and anything.

So before hiring an app development company, it is important to have a clear-cut idea about the working technicalities and the things you should think about before an app development. To do that, here are the points you should consider before developing a mobile application.


What are the things to keep in mind before app development?


The first and foremost thing to keep in mind while app development is ideation. Your ideation should be unique and you should have confidence in yourself about the ideation. As you know there are millions of apps available in the app stores. It is a very competitive market. So you should have unique ideation in mind for users to download your application.

There are various identical applications available in the market then also all the applications pose unique features that only they offer. The ideation can be as simple as just getting your groceries delivered. You should examine the customer pain points that they are facing and how you can cover and reduce their pain with app development.

Do you know how YouTube was created? Youtube was created on 14th February 2005. It was created by Steven Chen, Chad Hurley, and Jawed Karim with a simple ideation of just “sharing videos with your homies”. Decades have passed, and YouTube has become the most popular social platform in 2021. So ideation can change your life as well as the user’s life also.


After you have confidence in your ideation here comes the practical implementation of that idea. The foremost thing after ideation comes solid market research about the application. Every little detail of your application should be researched properly and thoroughly because there is a possibility of having an application with identical functionality already on the market. The research should begin with the first question in mind what unique things will you offer in your application?

The answer to this question should be unique and it should properly address the purpose of your application development. After that, you have to examine your competitors to know what functionalities they are offering and what unique functionalities you will offer to complete them. The more you research the clearer you become about the direction and goal of your application.

Choosing the right platform

Here comes the part of choosing the right application platform. For choosing the right platform for your application here are then a list of questions you should address for selecting the right audience for your application:

  • What is the age group of your audience?
  • Which countries are you going to launch the application in?
  • Whether the application is for handling the internal purpose of your business?
  • Which location has which platform users? Like in the united states people use iPhones more. In Asia, there are more Android users.

You need to address all of these questions precisely and accurately for making the right decision about choosing the platform. Thanks to advancements in technology now you can also develop cross-platform development for compatibility with more than one application. Here are the guides for choosing the right application development platform.

Marketing research

After choosing the right platform here comes the part of marketing research. This step is the main element of your application. Every business owner has a target in mind. You should research how you are going to market your application. You need to think about various aspects of your application like whether are you going to charge a one-time fee, or monthly subscription, is your application free, is there going to be any in-app purchases and all other related things.

This is an important step for your application development. By this step you might have an idea about what is your targeted audience, what kind of audience will you attract, what are pain points will be addressed with your application, what are unique functionalities you are going to offer and how will you market this application.

Application design and workflow

Application design and workflow are the important points that truly sell your application. The design of your application will be determined by the target audience of your application. It is always important to have a great design for your application even if your application is free. It is always important to create a design that is user-friendly and compatible with mobile devices. The design should be appealing and should determine your brand and the purpose of your application development.

Application workflow means how will your application perform across the platform. You should consider how users will interact and get engaged with your application. If your application has identical features and you don’t provide timely updates for your application then people might not use your application. So it is important to lay down proper planning of application design and workflow of your application.

Determine ways to earn money from the application

The process of app development is very much costly but the means for generating revenue from your application are many so the cost is worth it. Before developing an application you should define your ways of monetization. The most popular ways are in-app purchases and the running of private advertisements into your application.

Once the application achieves the mark of 1000 downloads you can monetize your application with free banner ad services. Once you have achieved the mark you will have your own advertisement code and you can start affiliate advertising. You can also charge monthly or yearly subscription charges for a specific feature or service.

Planning of application maintenance and support

Developing an application is like buying a car, once bought, it always needs maintenance and service at timely intervals. There are millions of applications available to keep up with this pace. Your application needs timely updating and adding of new features regularly. Application maintenance is the backbone of mobile applications.

Choose a right app development company

You have given all your ideation and come up with brilliant applications with all the functionalities and all your questions are answered now it’s your time to implement all of these things. For the implementation of your ideation, you need professional developers to convert your idea into an application reality. Choosing the right app development plays a very vital role in app development. Here are the things you should consider for choosing the right app development company:

  • Make a list of technologies to support your application.
  • Determine the scope and functionality of your application.
  • Check what technologies companies are offering.
  • Check the portfolio of the company
  • If needed contact previous clients of the company.
  • Check the experience of the company.

These are some of the things you should keep in mind for choosing the right app development company. If you have any further queries Contact Us. CodeEpsilon is a custom software development company. With the experience of 7+ years in the app development field. We are a team of professional developers who have served 30+ different types of industries.


App development is a crucial and time-consuming task but the result is worth the time. Because of app development, your business will achieve new horizons. All of these things should be well-researched with accurate statistics. All of these things will help you to succeed in this competitive market. If you don’t consider these things in mind then you might not succeed in this market.

Additional Read from CodeEpsilon Tech Dais

Get in Touch!


Thanks for submitting the form, we will get back to you within 48 hours.