Usually, an individual will decide to download an application in just a fraction of a second. At the same time, a large number of applications accessible creates more competition for user engagement.
In mid-2022, a total of 5.5 million applications will be available separately in Google and Apple stores. Therefore, what does it take to build a successful application in the current soggy market? As the competition increases, failure alone is not the result; some points need to be considered for the wrong development.
We are here with the well-researched seven factors for why applications are failing. We look for the segments for improvement so you can adjust your development strategies and accomplish your product objectives.
Why did your app fail?
Improper researched market & target audience
It’s easy to think that everyone will love your application, but can you validate that assumption? Before the development stage, it’s necessary to have a clear idea of your app’s target audience. Researching your audience is crucial for developing an app that points out user requirements and aids in marketing campaigns that will create more user engagement.
If you start developing your application without researching the market and audience, you will raise the risk of building an app you assume the audience wants but, in reality, they don’t.
Absence of uniqueness
Another reason for your failed applications is that they are not unique. Your application must have the distinguishing characteristics of uniqueness and authenticity. Competitive research will help you identify strengths and weaknesses in determining your competitive benefit, but simply developing a product that offers the same features as your competitors won’t get you anywhere in the market.
Too few or too many features
Another factor for the failure of an application is containing too few or too many features. Some companies tend to develop applications loaded with unnecessary features, assuming they will attract more users, but end up sending them off to their competitors.
Conversely, if you develop your application with too few features (i.e., less than 5), there are still some significant chances of failure.
Choosing platform foolishly
Both Android and iOS have very instinctive interface approaches. Despite this, they function differently and are accessible to different user groups. Remember, the primary goal of any application is to provide users with a solution to a significant problem they frequently face. Without understanding how your user behavior changes comparing operating systems, you will find it extremely difficult to build any application that describes any specific pain point of your targeted user group.
While developing dynamic platforms, it’s essential to build with platform differences in mind. Frustration among audiences is another reason why your application fails. With the average user deciding whether or not to use an app in less than a minute, a minor irritation can be devastating.
Inferior user experience
A bad user experience is one of the biggest reasons why applications fail. There are several components in the development stage of an application that provides an excellent user experience. At the bottom level, your application should be instinctive. If your audience struggles to run essential functions on your application and cannot figure out root functionalities quickly, the outcome will be poor usability.
Some factors of awful user experience include:
Application performance problems
Large load time frame
Lengthy registration procedures
Features that are complicated to access
Improper testing
If your application isn’t tested adequately, it’s bound to awaken more bugs that affect user experience and most probably tend to crash. A single crash is enough to stop people from using your application. If you go through the review section in the Play Store or Apple Store, most of the bad reviews are related to applications crashing. If you fail the first time, you won’t get a second chance to engage users.
Poor launch of the application
Launching decides the metrics of success or failure of your application. Your launching strategy will strongly affect acquiring and retaining an audience. It is a marketing effort that needs comprehensive research and consistent work to see the desired outcome. It’s imperative to build up a good impression on its first launch. If you fail to impress people instantly, you will lose their interest altogether.
As every app development project comes with several risk factors, few tend to rise repeatedly regardless of the essence of the project. Let’s look at those repeated factors that lead to applications’ failure.
Some repeated factors why apps fail:
Project uncertainties & Budget overruns
Many companies face delays and uncertainties when trying to complete a project. This issue is universal but is frequently generated in large-scale and complex projects.
Budget overruns are most explicitly linked to the delay of the project. The longer you wait to launch your final product, the higher your budget will go.
Lack of in-house expertise & skills
Most companies predict that their in-house team is proficient and skilled enough for their projects. For some companies, the predictions turn out to be accurate, but for others, this prediction turns out to be wrong, and those companies face talent gaps and insufficient employees.
Stakeholders with distinct objectives
This factor is quite difficult to manage as changing objectives can toss off timelines, affect the project’s scope, and devour the budget.
Build your app with CodeEpsilon
Any popular app did not appear on top instantly. Some of the popular applications like Netflix, Spotify, and Uber started with small steps and gradually grew high to achieve success. Likewise, if you want to accomplish the same success in your niche, start planning your strategies accordingly.
ContactCodeEpsilon to get the required assistance for building an excellent and profitable app. Our expert team is always here for you to guide you on your application development journey.
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